Brendan—call me Brendo—made every door in Sydney open when I was over for SWF. He knows everyone and everyone knows him. He launched my memoir two years ago securing a major national serial and strong reviews. When I arrived for SWF nearly two years later he got me on ABC nationally and locally which meant my events sold out and I sold loads of books. He balanced my schedule and made sure I wasn’t frazzled and always had a coffee to counter jetlag.
I’ve known plenty of publicists and I must say (must as in it is a necessity) that Brendan Fredericks is A-1. He advocates and advocates for his authors, knows everyone worth knowing, and gets results - the reviews, the features, the international literary festival bookings - every author I know covets. To top it off, he makes sure all is well whenever he accompanies you in the world. Any scribbler that gets the chance to work with him should seize it light speed.
—Mitchell S. Jackson, The Residue Years
I was lucky enough to have Brendan Fredericks as the publicist of my debut novel, Past the Shallows. He is one of the most passionate publicists I have ever met, and his level of author care is incredible. He makes the sometimes difficult job of book promotion (interviews, events, public speaking, festivals) less stressful and more fun. I always felt totally taken care of and in good hands. Brendan put me at ease and allowed me to shine, and his hard work helped Past the Shallows become a success.
I was devastated when he left Hachette and it is always so lovely to see him at writers festivals and events. I’d love work with him again one day.
—Favel Parrett, Past the Shallows
Let’s say you find yourself out in the world with book: Brendan Fredericks is the man you want by your side. Not only can you trust him to get the word about your lifework, you can trust him to get you from interviews to appearances to the last clean bathroom in 40 miles with unflappable charm. It’s not often that business-smarts and street-smarts come from the same individual, but Brendan is exactly that rare bird.
—Mira Jacob, The Sleepwalker’s Guide to Dancing
I would be remiss not to take the time to sing Brendan’s praises, once more. We all know that we adore him because he is such a delight of a boy, but there is far more to that charming boy than meets the eye, and I've really been able to see it more clearly on this trip.
Not only is he brilliant, well-read, and hardworking, but his skills with people go beyond anything I've ever seen. Traveling from festival to festival with him over these last 6 weeks, I have yet to see Brendan encounter a single human being whom he cannot immediately figure out how manage—from the prickly and entitled, to the sensitive and needy, to the aggressive, to the shy, to the outrageously drunk, to the petulantly vegan, to downright bastards and bitches. He possesses a sort of gentle emotional kung-fu that he puts to use on people swiftly, making each new person relax into trusting him within moments... and then they just want to work with him, not against him. And I mean EACH person—festival directors, publishing executives, TV producers, hotel concierges, literary celebrities, taxi drivers, waiters, airport personnel, and the guy selling coffee at 5am.
As such, Brendan cuts a swath of ease through the world—and I honestly think it's just because he genuinely likes everyone he meets, and wants to see the only best in them. Therefore, they show him their best. What a power that is! There's a deep ethical goodness in Brendan that goes far beyond mere friendliness. (Not only does he not gossip about anyone, for instance, but he will shut down the gossip of others by gently but firmly saying, 'Well, my experience with her is that she's wonderful,' or 'Please don't tell me bad things about people I've never met before—I would so much rather come to know them on my own, without prejudice.') And that goodness and decency inspires all of us to want to please him, and act like better people around him, which means that there is never any drama in Brendan-world. Better still, it also means that he convinces everyone (myself very much included) to work a lot harder and work a lot more cheerfully than we might otherwise have done. It's wonderful to watch, and wonderful to be swept up in.
Brendan is a treasure. My own warmest conviction is that he REALLY, REALLY, REALLY is a treasure.